A story of passion for porcelain. Lladró is the success story of an iconic Spanish brand. A world leader in the design, manufacturing and distribution of porcelain art creations, Lladró is a unique mix of talent, audacity and meticulousness in the quest for excellence.
The origins - 1950
The history of Lladró began in the 1950s, when three brothers, Juan, José and Vincent Lladró, started making ceramic plates, vases and figures. The working techniques and the creation of floral elements, which are still present today, distinguish the virtuosity of the company.
Each decade presents distinctive elements that mark the evolution of Lladró.
In the 1960s, the brand was distinguished by its elongated lines and increasingly complex and dynamic pieces. It also pioneered the innovative single firing technique in the same period. Also in 1965 he entered the American market, bringing his porcelain to a completely new public.
The 1970s were dedicated to creativity, experimentation and international recognition. It was during this period that the brand developed increasingly ambitious projects.
1980s - 2000s
During the 1980s, Lladró consolidated its presence in the United States, opening its first gallery and museum in New York. He entered the Japanese market and began to spread to Russia, India and Eastern Europe.
It was in the 2000s that new paths began to be taken. Lladró resorted to new imagery, creating completely new and revisited figures and furniture elements. At this juncture, the role of external designers such as JaimeJaime Hayon, Bodo Sperlein and Culdesac, allowed the Spanish company to diversify and breathe new life into it.
In these years Lladró focuses on the creation of products dedicated to home decoration, such as lighting, home accessories and jewelry. He confirms his position as a style icon.
Collaborations also intensify in a fruitful creative exchange with well-known external designers such as Paul Smith, Rolito or Gary Baseman.
In 2012, the Lladró Boutique in New York opens its doors at 500 Madison Avenue.
Let's find out what makes Lladró's sculptures unique
Lladró porcelain is still handmade in Spain at the company's only factory in the world, located in Valencia.
Behind the creation of each object, there is a whole team of expert artists and designers who keep alive the ancient techniques and methodologies that transform porcelain into dreams.
Unique artisanal processes, applied in the most figurative Lladró creations as well as in products dedicated to lighting, home accessories and jewelry.
How a Lladró work is created?
For the creation of a porcelain all that is needed at the beginning is an idea. Based on this, the author will give it a shape, through the application of his knowledge, the use of his hands and traditional tools.
To create the first model is necessary to study, documenting the subject that will be represented, in fact it may happen that you model live.
Following the creation of the model, the team will begin to understand how to break it down to work it at its best. Some creations are so complex that it is necessary to break them down into more than 400 fragments.
After removing the porcelain parts from the mold, it's time to decorate the piece. Lladró boasts a palette of over 4000 colors, which is constantly being updated.
The Decorative Moment
A wide range of decorative techniques are used: soft colors, glazes, lustres and different textures and finishes (glossy, matte, brushed). The master painters apply the colors with a steady hand, delicately outlining the smallest details.
Firing the porcelain is a very delicate moment, because the success of each creation is judged. Temperatures reach up to 1300 °C (2500 °F) for a whole day and the true Lladró colors come to the surface.
During the process, the size of the porcelain paste is reduced by about 15%. Ensuring that this reduction is uniform and that the piece is not damaged is one of the biggest miracles that happen at Lladró.
This complex and laborious process is the only one capable of guaranteeing the level of excellence that has earned Lladró its worldwide reputation.
The quest for perfection also extends to quality control, where the finished sculpture undergoes various tests that certify it meets the high standards required by the brand.